THE ANNUAL SINGAPORE SCIENCE FESTIVAL GOES DIGITAL THIS YEAR
Following the Centre’s re-opening, we rolled out the annual Singapore Science Festival (SSF), which has gone fully digital for the first time ever. In its 20th iteration, the festival features a line-up of anticipated signature events such as X-Periment!, Science Buskers Festival and the Explosive Food Show from the Royal Institution. Jointly presented by Science Centre Singapore and the Agency for Science, Technology and Research (A*STAR), this year’s festival showcases over 30 interactive events and activities revolving around the theme “Empowered by Science”, a reflection of how the starting point of endless possibilities stems from various innovative ideas. Taking participants on a virtual journey to experience, engage and explore the power of science, this digital-first festival is a testament to how technologies can help us to overcome physical limitations during these unprecedented times. Find out more here and here as the festival ends on 8th August!
SSF launch follows the recent reopening of Science Centre Singapore and its group of attractions. The re-opening and the implementation of enhanced safety measures across its premises was announced through a media release, spanning broadcast outlets, dailies, as well as lifestyle and parenting titles and reinforced Science Centre Singapore’s position as a leading attraction in Singapore, and placed emphasis on its ability to pivot creatively and continuously engage with guests amid unprecedented times.
“Indeed, we are very encouraged and extremely grateful that our fans and the public came to visit us to show their strong and loyal support. During the short one week school holiday, we achieved almost full capacity based on reduced capacity and session timings due to safety measures instituted every day. We will continue to review our processes and improve where necessary to enhance learning, comfort and safety for all our guests. Safety remains a top priority and we assure all that no effort will be spared to make fun safe,” said Assoc Professor Lim Tit Meng, Chief Executive, Science Centre Board.
Media efforts for the Singapore Science Festival resulted in 140 pieces of earned coverage across broadcast, print, online and social media, including tier one vernacular titles such as Vasantham Tamil Seithi, Oli 96.8FM and MoneyFM 89.3 amounting to an AVE of $911,451 AVE and PR value of $2,734,353.
Media interviews were also conducted during Science’s Centre reopening weekend between key media titles and spokespersons, resulting in over 50 pieces of coverage across broadcast, print, online and social media, accounting for an AVE of $460,877 and a PR value of $1,382,631, of which a whopping 43% were tier one hits including all four local vernaculars with a front-page article in LianHe Zaobao.
A dedicated Welcome Back video specially produced and uploaded across the Centre’s social channels generated over 43,000 reach and achieved over 30,000 views within the first week itself. Additional video content showcasing the Centre’s enhanced measures implemented to ensure the safety and enjoyment of all guests was also shared across different platforms to help them plan and prepare their visits. Subsequent content around the enhanced safety measures video and exhibitions garnered over 4,600 engagements.
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